Vita

The aim of the project was to create an organic juice line from scratch. I wanted the juice to be modern, yet staying organic with a minimal design. Each flavor is represented by a different color. I wanted to stray away from the typical container, so I used a wooden crate to tie in re-usability and eco friendly approach of the brand. The label is very minimalistic but provides a hidden aspect that gives back to the earth. Each tag acts as a wildflower seed pack that can be planted.

The project was part of the senior showcase in 2013. During this time I was going through a juice fast and was obsessed with the ever growing world of crash dieting. I would never suggest to anyone to survive solely off of juice nowadays. I am still in love with how the project turned out and would love to explore packaging design more in the future. Of course on a more sophisticated level.