Simply Tax - Podcast - Identity
A podcast was born within BKD's walls, but soon was too good to hold privately. So in September 2017, they released it to the public. This called for a new identity to make it stand above other competing financial podcasts.
This is where I came in. When presented with this opportunity I was told about the personality of Damien Martin and one thing that stood out was his amazing way of dressing. I knew I had to fit this within the logo. My main goal was to bring BKD and Damien Martin together into one
cohesive design. Sticking with BKD's brand standards, but bringing in a little bit of quirkiness of Damien, helped meld the two together. Simply Tax has grown to be one of the top tax podcasts.
Please check out Damien's Twitter see see more collateral that I have put together to market the podcast.