Mane Media

Scope: Creative Direction | Brand Identity | Logo Design | Visual Identity System | Brand Applications

Mane Media is a photography and media company built around visual storytelling, creativity, and memorable imagery. Working closely with the founder, the goal was to develop a distinctive brand identity that felt bold and professional while maintaining a personality of its own.

The creative direction centered on the name "Mane" and its association with strength, confidence, and individuality. I developed a custom mark combining the profile of a lion with geometric forms inspired by a camera aperture, connecting the brand's identity directly to its focus on photography and visual media.

The challenge was to balance a recognizable symbol with a clean, modern aesthetic. The lion brings personality and presence, while the aperture-inspired geometry reinforces the company's creative focus. Together, they create a versatile identity designed to work across a variety of applications without competing with the photography itself.

I led the creative direction and brand development, creating a cohesive visual system that could translate across digital platforms, printed materials, apparel, and client-facing communications. The identity includes a simplified standalone icon to maintain recognition across different formats and sizes.

Creative Deliverables:

• Custom logo and supporting icon system

• Brand typography and color palette

• Foundational brand guidelines

• Business cards and contact icons

• Social media and digital applications

• Apparel and merchandise mockups

• Print-ready and digital brand assets

The resulting identity gives Mane Media a recognizable visual foundation that reflects its creative personality while allowing the photography and storytelling to remain the focus.