IGNITE Leadership Conference

The Springfield Area Chamber of Commerce launched its inaugural IGNITE Leadership Conference in 2025 at Convoy of Hope's headquarters in Springfield, Missouri. Inspired by the established IGNITE conference in Tupelo, Mississippi, the event brought together more than 250 business and community leaders for a day of inspiration, connection, and professional growth.

Building on the success of its first year, IGNITE returned in 2026 with more than 300 attendees and a lineup of nationally recognized speakers, including Ryan Leak, Carly Patterson, and David Horsager.

I led the creative direction and design for both years, developing the original brand identity and evolving its application across event materials, digital platforms, and large-scale environmental graphics. The goal was to establish a recognizable, energetic visual identity that could grow with the conference while maintaining consistency across every attendee touchpoint.

Creative Deliverables:

Event logo and visual identity system
Branded notebooks, pens, and tote bags
Stage graphics and step-and-repeat backdrops
Environmental signage and wayfinding
Social media and website graphics
Event photography

The result was a cohesive, scalable brand experience that supported IGNITE's growth from its inaugural conference to an established annual event, creating a recognizable visual presence across both physical and digital environments.