Hellmann's® Photography

Scope: 10+ Photos and Art Direction

Unilever’s Food Service marketing team reached out to Marlin to have us put together multiple deliverables including: recipe catalog, website, and sell sheets. These all required a custom burger shoot to show off the recipes that a sister agency developed with the research of our marketing team.

I worked with the Creative Director and took lead on the art direction on the entire shoot with Bruton Stroube. Together we brought Hellmann’s to life one burger at a time.

These images were used specifically in the Burger Route campaign as well some other marketing materials for Hellmann’s mayonnaise.