Hellmann's® Photography
Scope: 10+ Photos and Art Direction
Unilever’s Food Service marketing team reached out to Marlin to have us put together multiple deliverables including: recipe catalog, website, and sell sheets. These all required a custom burger shoot to show off the recipes that a sister agency developed with the research of our marketing team.
I worked with the Creative Director and took lead on the art direction on the entire shoot with Bruton Stroube. Together we brought Hellmann’s to life one burger at a time.
These images were used specifically in the Burger Route campaign as well some other marketing materials for Hellmann’s mayonnaise.