Hellmann's Burger Route
In 2015, Hellmann's® foodservice started a sweepstakes known as Burger Route. It started in three US cities. Atlanta, Chicago, and Los Angeles. In the Fall of 2015, it opened up
to the Canadian market in Toronto.
Burger Route originally was a restaurant operator sweepstakes but in 2016 the sweepstakes opened up to restaurant guests. Burger Route also opened up to all of the United States and Canada. Which allowed any restaurant operator to participate in providing this sweepstakes to their guests.
In 2016 I had the opportunity to perfect the sweepstakes logo and design. To take if from what the client provided, to what it is now. Here I show the evolution of the logo from 2015 to what it is currently.