BKD Social Media Guide

Scope: Research, Content Strategy and Editorial Design

As BKD expanded its digital presence, the marketing team needed a clear, practical resource explaining the role of social media and how each platform supported the firm’s broader marketing strategy.

Our team developed an in-depth guide outlining platform best practices, audience considerations, content recommendations and BKD’s overall social media approach.

I collaborated directly with the CMO, Director of Communications and social media team to research, organize and design the 36-page guide. The completed resource was presented at the 2018 BKD Marketing Summit.