BKD Brand Photoshoot
Scope: 10+ Brand Photos and 100+ Standups of Personas
Our team was tasked with directing, producing, and editing our first ever in-house photoshoot of Ben & Kate. In 2017, Ben was introduced as the persona of BKD. Then in 2018 we added Kate as our second persona. In 2019 there was a need to more industry inclusive photos as well expand upon the ‘storytelling’ aspect of our national brand. All photos were taken by our in-house photo studio and art directed by the design team. I directed and was tasked with Transportation, Public Sector, Public Power, and Banking.
With an internal shoot we had to source our own models, locations, and props.
These images were used in our national branding including (but not limited to) ads, social media, website, brochures, and conference displays.