Bellona Wellness for Women

Scope: Creative Direction | Brand Strategy | Visual Identity | Logo Design | Brand Guidelines

Bellona (bell-ON-ah) Wellness for Women was envisioned as a different kind of women's healthcare experience in Springfield, Missouri. Working closely with Dr. Rooney-Thompson, the goal was to create a brand that blended clinical credibility with the comfort and sophistication of a modern wellness retreat.

Named after Bellona, the Roman goddess of war, the brand draws inspiration from strength, confidence, and empowerment. The creative challenge was to balance those qualities with a sense of calm and approachability, creating an identity that felt distinctly different from traditional healthcare branding.

I led the creative direction and identity development, translating that vision into a cohesive visual system. Rather than relying on conventional feminine or medical design cues, I focused on creating a modern, sophisticated identity that communicates both strength and care.

Creative Deliverables

• Logo and visual identity system

• Brand typography and color palette

• Foundational brand guidelines

• Print and digital brand assets

The resulting identity establishes a distinctive visual foundation for Bellona Wellness for Women, reflecting the practice's commitment to empowering women through thoughtful, personalized care.

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