Simply Tax Podcast

Scope: Brand Identity, Logo Design and Marketing Collateral

Simply Tax began as an internal BKD podcast before launching publicly in September 2017. The expansion called for a distinct visual identity that could stand out in a crowded financial podcast market while still feeling connected to the BKD brand.

I developed the identity around host Damien Martin’s personality, particularly his sharp and distinctive sense of style. My goal was to bring Damien’s character and BKD’s established brand standards together in one cohesive system. The final design balanced the firm’s professional reputation with a more approachable, slightly unexpected personality.

Simply Tax went on to become a leading tax podcast, supported by a growing collection of branded marketing materials and social content.